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New Generation Reps

Navigating the Culinary Industry with Grit, Expertise, and Proven Market Reach

New Generation Reps (NGR) is a leading foodservice and hospitality manufacturers’ representative agency serving Las Vegas, Texas, and Oklahoma. Founded in 2011 by Kimberly Ramos, NGR was built on determination, deep industry knowledge, and a clear mission — to connect exceptional brands with the region’s most influential restaurant professionals, distributors, and hospitality decision-makers. Backed by over a decade of growth and resilience, NGR stands as a certified Women’s Business Enterprise (WBENC) and Women-Owned Small Business (WOSB) — credentials that reflect both our excellence and our commitment to diversity and integrity in a competitive industry. Our team of seasoned professionals understands the pulse of the culinary marketplace — from the evolving needs of top-tier operators and hotels to the precise expectations of chefs, designers, and procurement teams. We don’t just represent brands — we build market presence, drive placement, and elevate visibility across the foodservice and hospitality spectrum. At NGR, we blend strategy, certification, and staying power to ensure our brands thrive in the nation’s most dynamic culinary regions. With showrooms in Las Vegas, Dallas, Houston, and expanding markets across Texas and Oklahoma, New Generation Reps is your partner in growing brand awareness, increasing profitability, and achieving measurable results.

Navigating the Culinary Industry with Grit and Certifications
In the competitive realm of the culinary industry, New Generation Reps (NGR) emerges as a resilient player amidst the challenges. Established in 2011 by Kimberly Ramos, NGR entered the scene with a mission to bridge the gap between restaurant professionals and manufacturers in the hospitality sector. However, behind its façade of success lies a journey marked by perseverance and determination. NGR's identity is anchored in its pursuit of quality and authenticity, echoed in its certification as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC). While this certification underscores NGR's dedication to excellence, it also reflects the harsh realities faced by women entrepreneurs in a predominantly male-dominated industry. The dual certifications of WOSB (Women-Owned Small Business) and WBENC serve as a bittersweet validation of NGR's status. While they acknowledge NGR's commitment to diversity and empowerment, they also highlight the systemic barriers faced by women-owned enterprises in accessing opportunities and resources. The integration of the second generation of women into pivotal roles within NGR offers a glimmer of hope amidst the challenges. Yet, their presence serves as a reminder of the generational struggle against gender bias and inequality within the corporate landscape. While their ascent to leadership positions signals progress, it also underscores the enduring ob...More

Navigating the Culinary Industry with Grit and Certifications In the competitive realm of the culinary industry, New Generation Reps (NGR) emerges as a resilient player amidst the challenges. Established in 2011 by Kimberly Ramos, NGR entered the scene with a mission to bridge the gap between restaurant professionals and manufacturers in the hospitality sector. However, behind its façade of success lies a journey marked by perseverance and determination. NGR's identity is anchored in its pursuit of quality and authenticity, echoed in its certification as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC). While this certification underscores NGR's dedication to excellence, it also reflects the harsh realities faced by women entrepreneurs in a predominantly male-dominated industry. The dual certifications of WOSB (Women-Owned Small Business) and WBENC serve as a bittersweet validation of NGR's status. While they acknowledge NGR's commitment to diversity and empowerment, they also highlight the systemic barriers faced by women-owned enterprises in accessing opportunities and resources. The integration of the second generation of women into pivotal roles within NGR offers a glimmer of hope amidst the challenges. Yet, their presence serves as a reminder of the generational struggle against gender bias and inequality within the corporate landscape. While their ascent to leadership positions signals progress, it also underscores the enduring obstacles faced by women in breaking through the glass ceiling. NGR's journey is fraught with obstacles, from navigating patriarchal structures to overcoming entrenched biases. Despite its achievements, NGR remains acutely aware of the uphill battle that lies ahead. Its story is not one of unbridled success but rather of resilience in the face of adversity. In conclusion, NGR's narrative is a testament to the tenacity of women entrepreneurs in an industry rife with challenges. As it continues to navigate the complexities of the culinary landscape, NGR remains steadfast in its commitment to empowerment and equity. While the road ahead may be arduous, NGR stands as a beacon of hope for women entrepreneurs striving to carve out their place in a fiercely competitive world.

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