New Generation Reps is dedicated to bringing you world renown brands and products at affordable prices. Our suppliers offer top of the line products which are accompanied by decades of product knowledge and experience. The manufacturers we work with have the best practices in quality control, all of which meet and exceed national and international safety standards.

New Generation Reps has developed considerable expertise in the commercial hospitality landscape. We have full service specialties in foodservice distribution and chain restaurants. We have a long history of sales in B2B, healthcare and educational markets. NGR also has a dedicated Marketing and sales team that work(s) endlessly to bring your line(s) to life and most importantly to generate sales. Our dedicated Sales Reps not only know the ins and outs of the foodservice industry but most importantly they are passionate about what they do! Our Team primarily targets their efforts in selling to customers in Texas, Oklahoma and Nevada with feet on the ground in San Antonio, Austin, Houston and the DFW Metroplex. We generate our own leads and don’t rely on outside sources or expect to be handed the perfect customer. NGR is one of the few Rep companies that hit the streets hard with a focus on reaching end-users.